Badminton England is the sport's governing body in England. Based at the National Badminton Centre in Milton Keynes, it provides a structure for the sport from Board and Council, senior management, specialist staff at headquarters, county associations and clubs right the way through to individual members and volunteers. The organisation is responsible for the management and training of the elite England squad, and works alongside the other home nation governing bodies to prepare British players for the Olympics.

Our re-branding project with Badminton England commenced in 2003, and we are still working together to move the brand forward. Our involvement crosses all areas of the business, from branding the winning bid for the World Championships held in London in 2011 to the creation of 'BISI' - the school coaching resource. Our relationship utilises the widest range of our creative expertise from interactive and online creations through to advertising and exhibitions.

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