Positively unique…
With a proven track record of creating branding for numerous charities, we relished the challenge posed to us by Warwick Davis and his wife Sam, who have founded this new charity. Through our initial meetings and ongoing discussions, it became clear that they wanted the charity to be built and marketed around the concept of being 'positively unique'.
Once we had established the brief, and discussed how the charity needed to be positioned, and how important perception was to their success, we presented several initial ideas and straplines.
It became clear that the chosen route was the one that we needed to develop and refine - working around the theme of 'The Big Charity for Little People'. It was agreed that the charity should be seen as a celebration of individuality and uniqueness.
Warwick is about to star in 'An idiot Abroad 3', and is appearing on 'Celebrity Mr & Mrs' next week with Sam, and is hoping to raise funds for the new charity, so we wish them luck with that.
Fundraising? Then let's talk.
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