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Good luck Team GB!…

As part of Badminton England's preparation for the London 2012 Olympic games we were asked to consider how the organisation's communications running up to the event could be branded in an effective manner. The aim of the 'Olympification' project is to help keep Badminton at the forefront of the Olympic sporting agenda, as well as encouraging participation of the sport before, during and acting as a legacy device after the event.

We were tasked with creating a 'Good Luck' message wall at the National Badminton Centre in MK based around the Olympic Team GB campaign theme of 'Our Greatest Team'. The 5m x 4m feature wall graphic features images of the selected badminton Olympians and allows supporters and sponsors to add a personalised message for each of the athletes. When applied to the wall, the three different shuttlecock stickers in red, white and blue combine together to create the union flag in the background of the graphic.

Our work on this campaign is ongoing and includes printed materials, advertising, digital and online solutions. You can view stage one of the project here. Good luck to Team GB from all of us at Bluegreen!

If you'd like to get involved, or would like more information please visit the Badminton England website.

Stimulated? Then let's talk.

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We believe our design, branding and websites speak volumes on behalf of our clients…

Badminton England is the sport's governing body in England. Based at the National Badminton Centre in Milton Keynes, it provides a structure for the sport from Board and Council, right the way through to individual members and volunteers.

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Posted by:
twheatley at 12:05 pm
on July 18th, 2012

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